Rural Scene Promotions are exhibition organizers, co-ordinating annual, outdoor exhibitors across Queensland and New South Wales.

Manager, Loretta Payne boast more than 30 years exhibition experience and with her dedicated team, provide exhibitors and visitors a unique, expo experience at every event.

Loretta’s input to Tocal Field Days is one reason for its success. She has brought to the Association a great knowledge of rural events and the community and her sound business skills and judgment have been greatly valued
The Rural Scene Field Day ran on the first weekend in March 1983. It was held at Luddenham outside Sydney and proved to be an outstanding success for both visitors and exhibitors.

Cameron Archer – principal of CB Alexander College and President of the Tocal Field Day Association


In 1981, Loretta Payne was Manager of Cumberland Newspaper’s Rural Division. In this role she attended all the major field days in New South Wales, Queensland and Victoria. 1982 she was approached to stage a field day targeting hobby farmers in the Sydney Region and one in the Hunter Valley.

In 1984 Rural Scene Promotions joined forces with the Department of Agriculture and CB Alexander Agricultural College and formed the Tocal Field Day Association.

Loretta and Rural Scene Promotions organized and ran the commercial exhibit component of Tocal Field Days for 25 years.

During that time Rural Scene Promotion established a program of caravan, camping and 4WD Shows, craft shows and home and yard events.

Rural Scene Promotions is now one of the largest privately owned event organization in Australia as well as being one of the most respected and professional operators.

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